What insights will I get?
From engagement heatmaps and demographic segmentation to anomaly alerts and like-for-like store comparisons, Aura Vision turns raw camera footage into the answers retail teams actually act on.
Staff Aura Vision gives multiple teams meaningful, actionable insights that simply can’t be captured from sales data alone. Three insight families do most of the heavy lifting.
1. How customers move through the store
Heatmaps and paths show you where customers actually spend their time. Compare paths by demographic, by staff-vs-customer, or against another store — and see at a glance which areas are pulling their weight and which aren’t.
This is the foundation for almost every other question: Did the new layout improve dwell? Is the demographic mix what we thought? Why is store A converting at twice the rate of store B?
2. What’s happening right now — and what’s wrong
Aura Vision streams in real time at 15-minute granularity. That makes it possible to spot anomalies — a queue building at the till, a sudden drop in entries, a campaign that didn’t land — within minutes rather than weeks. Pair it with an integration into your messaging tool, and the right person finds out without having to log in to check.
3. Like-for-like across the estate
Every metric — capture rate, dwell, queue wait, demographics, conversion — is normalised so stores can be compared like-for-like. Property teams use it to rank performance; merchandising teams use it to roll out winning displays; operations use it to flatten staffing peaks.
Walkthroughs to get you started
We’ve put together end-to-end walkthroughs of the highest-value use cases:
- How to prove the impact of an in-store campaign, trial or pilot
- How to optimise staff schedules to meet customer demand
- How to use demographic insights to build a targeted store campaign
Explore by topic
- Footfall & passers-by — how we count visitors and passers-by
- Areas & dwell — how product and service zones are mapped
- Heatmaps — total time vs popular paths
- Demographics — age, gender and staff segmentation
- Conversion & sales — conversion rate, ATV, UPT
- Headcount planner — staff schedules matched to demand
Ask Aura — answers in plain English
Our conversational layer lets your team ask questions of the data directly, without having to learn the dashboard first.
