What is Aura Vision?

Aura Vision is a retail analytics platform that helps you understand what is actually happening on the shop floor. Using the cameras you already have, it produces anonymous, privacy-safe measurements of how customers and staff move, browse and engage — so you can make better decisions about layout, staffing and store performance with confidence.

What it measures

Aura Vision turns video into a rich set of in-store metrics, all available in 15-minute intervals and segmented by area, demographic and staff-vs-customer:

• Traffic — entries, passers-by, capture rate, occupancy.
• Engagement — dwell time, area visits, popular paths, heatmaps.
• Service — queue lengths, wait times, staff coverage.
• Demographics — age and gender segmentation across every interaction.
• Conversion — when paired with sales data, footfall-to-sales conversion at any granularity.

What it is not

• Not a new camera system. Aura Vision works with the IP cameras you already own.
• Not facial recognition. No biometric data is generated or stored — ever.
• Not a black box. Every store is calibrated against ground-truth audits, and accuracy is reported transparently.

How retailers use it

• Operations — match staffing to demand at till points and service desks.
• Merchandising — measure how new displays, layouts and signage affect engagement.
• Marketing — quantify the in-store impact of campaigns, windows and promotions.
• Property — compare stores like-for-like across passers-by, capture and conversion.